ABOUT US
Barry Plant Projects - A New Era in Development Marketing.
Specialised Expertise. Network Strength. Proven Results.
Barry Plant Projects is a specialised arm of the iconic Barry Plant brand, dedicated to the strategic marketing and sale of boutique apartment developments, luxury townhomes, and mixed-use sites.
Led by Director Jarrod Farey, our team brings together the agility of a bespoke consultancy with the immense resources of Victoria’s most successful real estate network.
We partner with developers early in the development lifecylce to de-risk projects, optimise designs, and execute high-impact sales strategies that drive value from pre-launch to settlement.
This division represents the strategic evolution of Farey & Co, a boutique agency built on a reputation for bespoke project marketing and high-touch service. By transitioning the Farey & Co expertise into the Barry Plant network in 2026, we combined the agility of a specialist consultancy with the immense resources of Victoria’s most successful real estate brand.
THE POWER OF THE BARRY PLANT NETWORK
When developers partner with us, they aren't just hiring an agent - they are engaging a full-service marketing and operations powerhouse.
Our internal structure is designed to handle every facet of the project lifecycle, including:
DESIGN & ADVISORY
We offer collaborative input on floorplans and finishes to for every project.
DIGITAL MARKETING
A dedicated team delivering data-driven lead generation and high-end brand identity.
OPERATIONAL EXCELLENCE
Robust systems and support to ensure seamless campaign management.
NETWORK SYNERGY
Over 60 Barry Plant offices introducing our projects to a massive database.
A BESPOKE APPROACH TO SCALE
The core of our philosophy remains unchanged: Trust, Honesty, and Integrity. While we leverage the scale of a major franchise, our service remains boutique.
We believe every project — whether a high-end coastal development or an urban townhouse precinct — requires a unique narrative and a 1-on-1 experience for the purchaser. By blending our extensive database of off-the-plan buyers with the reach of the Barry Plant brand, we provide developers with a distinct advantage in a competitive market.
EXPERTS IN RESIDENTIAL SALES
While our Projects division leads the way in development marketing, our heritage remains deeply rooted in Residential Real Estate.
While our Projects division leads the way in development marketing, our heritage remains deeply rooted in Residential Real Estate. From charming family homes to premium established estates, our team provides a bespoke sales experience tailored to your unique property.